Shoe Campaign Video

For the shoe collaboration between Simon Miller and Melissa, I created a campaign video that showcased the futuristic yet minimalist appearance of the shoes, which feature chunky soles and come in five different colorways.

One of the challenges of the project was to effectively convey the distinct style and brand image of both Simon Miller and Melissa. To achieve this, I utilized a bold serif typeface that was designed with a contrasting and eye-catching look, which helped to emphasize the unique qualities of each brand.

Design processes

The design process began with conducting research on fashion and music videos to gather inspiration for motion designs. Next, a rough design was created using Illustrator, which was then developed further to establish the overall flow of the video.

To ensure a seamless flow, scene transitions were matched to the rhythm of the music. Additionally, a dynamic scale was utilized to maintain viewer interest throughout the duration of the video.

The typographic approach was integrated with the brand's iconic black and white color scheme and presented boldly to create a strong visual impact.